Wearwar Branding

Client: WearWar

Task: Logo, branding, social branding

It is a huge pleasure to be part of the first public introduction of a startup

WearWar is a unique and exciting T-shirt collection and offline community game with the ultimate goal of connecting players.

These unique, quirky T-shirts each bear a different hero. Every hero, and therefore every player wearing a WearWar T-shirt, has predetermined opponents: those who always defeat them and those who are always defeated by them. Think of the well-known rock-paper-scissors game. It’s the same kind of concept. The game does not have a winner in the classical sense, it is up to the participants to determine the prize. The slogan of the initiative suggests a basic countercultural philosophy for players:

WearWar – Losing is Sexy!