Client: Honor
Task: social media marketing, PPC, content marketing
Drawing on our broad experience in the telecommunications sector, we created content and managed the Hungarian social media channels for HONOR, which is a part of the Huawei Group.
HONOR was founded in 2013. The brand belongs to the Huawei Group, so it enjoys Huawei’s expertise in telecommunications as part of its dual brand strategy, while creating smart devices based on the latest trends, especially for young people. Practising an online-focused business model, revenue has risen to more than $10 billion, making HONOR currently the largest smartphone e-brand in China.
We prepared the brand’s social media strategy in Hungary, and managed the Facebook and Instagram channels of HONOR Hungary and their community. Since our work with HONOR commenced, the brand’s followers have grown by 20 percent on Facebook and by 120 percent on Instagram, while reaching nearly 5.5 million users with our campaigns. Over the past year, we made the brand’s communication more colourful with exciting influencer collaborations and activities.
